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Designing for Luxury

By Alexa L For me, the definition of a luxury is that rather than being a necessity, it is an indulgence, it has to be expensive, resplendent or extravagant and elegant. Luxury fashion therefore could be any item of clothing or accessory that matches these features. Brands such as Gucci, Louis Vuitton, Prada etc. are […]
7:08 PM GMT+0000 / November 6, 2018

Design Systems — the means, not the end

Reusable patterns work a treat, except when they don’t When I bought my first house, it was a busy time, I just needed to get stuff done and quickly! Not unlike the teams a lot of us now work with. I’d run around stores like Ikea with a list of things I needed for example: bathroom […]
6:41 PM GMT+0000 / October 26, 2018

A (Broken) Light Bulb Moment

A case for innovating without the blindfold Picture this: they were some of the smartest minds in the world working in NASA. They completed the first lunar vehicle and send it to space and encountered a serious issue: the light bulbs kept exploding. They spent considerable time and money trying to solve this issue by reinforcing […]
5:35 PM GMT+0000 / October 23, 2018

Is Facebook listening to you?

The biggest challenges in the design of speech and audio interfaces frequently repeated urban story is that someone talks about an arbitrary topic, say “cars” and minutes later he sees a car-advertisement on Facebook. Or that you talk about “Greg” and seconds later you see a “Add friend” notification for someone named Greg. This highlights a […]
5:11 PM GMT+0000 / October 18, 2018

The Rise of the Brands

The Day the World Stood Still On 2nd April 1993, as consumerism became increasingly integrated with people’s lives, the unthinkable happened: one of the world’s first and foremost leaders in advertising and design bent down to price pressures and cut back on advertising. The company was Philip Morris, which had announced a 20% reduction in the […]
4:43 PM GMT+0000 / October 16, 2018

Make a Digital Artifact that Helps Somebody

So, your goal is to create a purpose-built digital artifact. But what even is that? Can it be just anything? Well, yes and no. A digital artifact is a human-made object in digital space. We make digital artifacts every time we interact with one another, or even with ourselves, in digital space — in ways that, however they appear […]
4:15 PM GMT+0000 / October 11, 2018

Highlights of a design centered company — what helped Apple Watch dominate the market

Design thinking mindset and design sprints at your company- Part 1. Case 1: There is a grocery store in your backyard. The store is clean, the selection is wide and the prices are ok too. You could easily do your shopping there and it would be the most rational decision to make.. the cashier lady is […]
4:29 PM GMT+0000 / October 10, 2018